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Consumer Behavior Survey Template
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1.
Are you the person who decides on purchases in this product category?
Yes
No
2.
How often do you purchase items from this product category?
More than once a week
Once a week
More than once a month
Once a month
Less than once a month
Several times a year
3.
How many other people use this product with you?
Only me
1 person
More than 2 people
4.
How do you stay informed about new products and developments?
[Checkboxes]
Social media
Internet search
Stores
TV commercials
Online commercials
Campaign emails
Word of mouth
Other
*
5.
Where do you prefer to purchase this product?
[Checkboxes]
In-store
Brand's official website
Online retailer site
Other
*
6.
Do you consistently buy a specific brand for this product category?
Yes
No
7.
Which statement best describes how you decide to buy?
I research options and decide before purchasing
I decide at the time of purchase
8.
Which factors are most important when you choose a product? (Select up to 3)
[Choose at most 3 items]
Price
Quality
Durability
Brand awareness
Product experience
Customer service
Other
*
9.
On a scale from 1 to 10, how satisfied are you with products available in this category?
1 - Worst
10 - Best
1
2
3
4
5
6
7
8
9
10
Evaluation object score
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