A Tea Brand Exceeded Sales by 50% with Polls

In the new consumer sector, "misunderstanding consumers" is brands’ top pain point — and online voting and online survey are the "precision tools" to solve it. Unlike traditional surveys (taking up to a month), digital tools let brands grasp user needs in 7 days. A cuttingedge tea brand used this combo to sell over 1 million lowsugar fruit tea cups in the first month, with key steps:

1. Use Poll Creator to Avoid "Niche Risks"

Planning 3 lowsugar flavors (grape, olive, bayberry), the brand feared "olive flavor" would flop. It used a Poll Creator to make an online poll ("Which flavor would you buy?"), added a "vote for free drinks" incentive via a free poll creator, and embedded it in delivery apps/instores. In 48h, 5,600 users responded: 68% chose bayberry, 12% olive. The brand canceled olive flavor, saving ¥300k.

2. Use Survey Maker to Uncover "Hidden Needs"

With bayberry confirmed, the brand faced a "lowsugar conflict" (fear of no sweetness vs. artificial sweetness). It used Surveymars (a Survey Maker) to add questions like "Acceptable artificial sweetener taste?" and "Pay extra ¥1 for 'zero artificial sugar + real fruit sweetness'?". Via realtime dashboards, it found 72% accepted "soursweet aftertaste" and 65% paid more for zero artificial sugar — leading to a "bayberry puree + erythritol" formula.

3. Choose Best Online Survey for Targeted Promotion

Before launch, the brand used Surveymars (the best online survey tool) and its online poll maker to test promotions. Students preferred campus tastings; office workers liked delivery coupons. The brand adjusted budgets: set up campus tastings (with "survey for 'buy one get one free'") and sent targeted coupons. Final sales: 1.2 million cups (50% above expectations).

Both Poll Creator and Survey Maker can be done on SurveyMars：

Online voting avoids risks, online survey uncovers needs, and tools like Surveymars (integrating poll creator and survey maker) turn research into a success driver — key for new consumer brands to stand out.