Best Competitive Analysis Survey Questions

Intro

A competitive analysis survey helps businesses gather clear, direct feedback about their competitors and their own brand performance. This guide breaks down the best questions to use in your competitive analysis survey, with easy-to-use templates and tips powered by SurveyMars. By the end, you’ll know exactly how to build a competitive analysis survey that delivers actionable insights, all using the simple tools on SurveyMars.

What Is a Competitive Analysis Survey?

A competitive analysis survey is a structured set of questions designed to collect customer opinions, preferences, and experiences related to your brand and competing businesses. It compares pricing, features, customer service, reputation, and overall satisfaction across similar companies.

Using SurveyMars, you can create a customized competitive analysis survey in minutes without technical skills. This type of survey turns vague assumptions about competitors into data-driven facts for your brand. Every competitive analysis survey built on SurveyMars is optimized for high response rates and clear reporting.

Why Is a Competitive Analysis Survey Important?

A competitive analysis survey reveals where your brand stands in the market. It shows your strengths to highlight and weaknesses to improve compared to rivals.

Without a competitive analysis survey, you make decisions based on guesswork. With SurveyMars, you get real feedback from actual customers to shape smarter strategies. Regularly running a competitive analysis survey helps you stay ahead of industry changes and keep your brand relevant. SurveyMars makes this process affordable and scalable for businesses of all sizes.

Key Sections of a Strong Competitive Analysis Survey

Brand Awareness&Recognition

Start your competitive analysis survey by measuring how well customers know your brand versus competitors. Ask which brands they recognize first, recall from ads, or hear about most often.

SurveyMars offers pre-written questions for this section to save you time. These questions help you understand your market visibility at a glance. A strong competitive analysis survey starts with clear brand awareness insights.

Customer Preference&Choice

This part of your competitive analysis survey asks customers why they choose one brand over another. Focus on factors like price, quality, design, support, and trust.

Use SurveyMars to add rating scales and multiple-choice options for easy analysis. The answers will show what drives customer decisions in your industry. This section is the core of any effective competitive analysis survey.

Product&Service Experience

Your competitive analysis survey should compare the real-world experience of your products and competitors’ offerings. Ask about usability, reliability, features, and value for money.

SurveyMars supports open-ended questions here to capture detailed feedback. You’ll learn exactly what customers love or dislike about each brand. This data directly improves your product strategy.

Pricing&Perceived Value

Pricing is a major factor in competition, so your competitive analysis survey must include value and cost questions. Ask customers if they think prices are fair, high, low, or worth the investment.

With SurveyMars, you can organize pricing responses into easy-to-read charts. This helps you position your prices more effectively against competitors.

Brand Loyalty&Retention

End your competitive analysis survey by measuring loyalty. Ask customers if they will buy again, recommend a brand, or switch to a competitor soon.

SurveyMars automatically tracks retention metrics from your survey responses. High loyalty scores show your brand is doing something right. Low scores reveal urgent improvement areas.

How to Create a Competitive Analysis Survey With SurveyMars

Log into SurveyMars and select “Competitive Analysis” from the template library.

Customize questions to match your brand and industry.

Add rating scales, multiple choice, or open-ended fields using the drag-and-drop builder.

Share your competitive analysis survey via link, social media, email, or QR code.

View real-time results on the SurveyMars dashboard and export data for reports.

The entire process takes less than 10 minutes. SurveyMars removes all complexity from building a professional competitive analysis survey.

FAQ

Q: What is a competitive analysis survey?

A competitive analysis survey is a research tool that collects customer feedback to compare your brand with competitors. It covers awareness, preference, experience, pricing, and loyalty. Using SurveyMars, you can build and launch one quickly.

Q: Why use SurveyMars for a competitive analysis survey?

SurveyMars provides pre-built templates, easy customization, real-time analytics, and affordable pricing for your competitive analysis survey. It requires no training and works for all business sizes.

Q: How many questions should a competitive analysis survey have?

A typical competitive analysis survey has 15–25 questions. Keep it short for higher completion rates. SurveyMars optimizes survey length to keep respondents engaged.

Q: Can I export data from my competitive analysis survey on SurveyMars?

Yes. SurveyMars lets you export survey results to CSV, PDF, and Excel for easy sharing and deeper analysis.

Q: How often should I run a competitive analysis survey?

Run a competitive analysis survey every 6–12 months. This tracks market changes and measures your brand’s improvement over time. SurveyMars makes repeated surveys simple and consistent.

Conclusion

A strong competitive analysis survey gives you unmatched insight into your market and customer mindset. It removes guesswork and helps you build a stronger, more competitive brand.

With SurveyMars, creating and launching a professional competitive analysis survey is faster and easier than ever. You get all the tools you need to design, send, and analyze your survey in one place. Start building your competitive analysis survey on SurveyMars today and turn customer feedback into real growth for your brand.