Boost Engagement with Quizzes & Forms: Shake Shack

In the competitive food and beverage industry, understanding customer preferences is the key to standing out. Quiz maker and form builder have become essential tools for brands to bridge the gap between themselves and consumers—they turn passive feedback collection into interactive experiences, making it easier to capture real, actionable insights. Whether it’s exploring new menu items, optimizing in-store service, or building customer loyalty, these tools simplify complex market research into intuitive, user-friendly processes. For brands of all sizes, leveraging a reliable quiz maker and form builder can turn vague customer opinions into clear strategies, driving growth and customer satisfaction.

Shake Shack’s Success: Using Form Designer to Refine Menu Development

Shake Shack, the global fast-casual burger chain, faced a common challenge: how to introduce new menu items that would resonate with both existing fans and potential customers. Instead of relying on guesswork, the brand turned to a form designer (a core feature of its chosen form tool) to create targeted feedback forms. The goal was to understand which flavor combinations, ingredients, and price points would appeal most to its audience—from classic burger lovers to health-conscious consumers.

Using the form designer, Shake Shack customized its forms to match its brand identity: warm, playful colors that aligned with its store aesthetic, and simple, visually engaging fields. For example, instead of text-only questions about “preferred sauce flavors,” the form included image options (e.g., spicy aioli, truffle mayo) that users could click—reducing friction and increasing completion rates. The brand also embedded a short “favorite meal quiz” (built with a quiz maker) within the form: questions like “Do you prefer beef, chicken, or veggie patties?” and “What’s your go-to side?” helped segment responses by customer type.

This approach paid off: over 12,000 customers completed the form in just three weeks, and Shake Shack identified a clear demand for a “spicy veggie burger” and “truffle fries.” When these items launched, they drove a 28% increase in weekend sales—proving that a well-designed form (powered by a strong form designer) isn’t just a feedback tool, but a roadmap for product success.

Why Survey Maker & Form Creator Are Non-Negotiable for Brand Growth

Shake Shack’s menu success wouldn’t have been possible without a survey maker and form creator that streamlined its research process. Traditional surveys often suffer from low response rates because they’re long, generic, and difficult to complete. A survey maker solves this by letting brands create short, focused surveys that fit the customer’s lifestyle—Shake Shack’s quiz, for instance, took less than 2 minutes to finish, making it easy for busy customers to participate while waiting for their orders.

A form creator adds another layer of value by enabling customization without technical skills. Shake Shack’s marketing team, which had no coding experience, used the form creator to add logic jumps (e.g., if a customer selected “veggie patty,” the form skipped questions about beef preferences) and integrate the form with its CRM system. This meant every response was automatically linked to a customer’s purchase history, allowing the brand to see patterns like “customers who buy milkshakes are 3x more likely to want sweet potato fries.”

SurveyMars stands out in this space by combining a user-friendly quiz maker and form builder in one platform. Its drag-and-drop form creator lets brands like Shake Shack design custom forms in minutes, while its survey maker includes pre-built templates for common use cases (menu testing, customer satisfaction, event feedback). What’s more, SurveyMars’ forms are mobile-optimized—critical for Shake Shack, as 73% of its survey responses came from customers using their phones while in-store.

How to Choose the Right Form Builder & Quiz Maker for Your Brand

Shake Shack’s experience offers valuable lessons for brands looking to invest in a form builder or quiz maker. Here are three key factors to consider:

1.Ease of Use: A good form builder should let non-technical teams create and customize forms quickly. SurveyMars’ interface, for example, uses drag-and-drop functionality, so even beginners can add images, logic jumps, and brand elements without help.

2.Integration Capabilities: Your quiz maker and form builder should work with the tools you already use—like CRMs, email marketing platforms, or POS systems. Shake Shack used SurveyMars’ CRM integration to link survey responses to purchase data, but the platform also connects to tools like Mailchimp and Shopify for end-to-end workflow optimization.

3.Customization & Branding: A form designer should let you match forms to your brand identity. SurveyMars offers customizable color schemes, font options, and logo placement—ensuring your forms feel like a natural extension of your brand, not a generic third-party tool.

Additionally, look for a tool that includes form maker and form generator features (both core to SurveyMars) to save time. A form generator can auto-create forms based on your goals (e.g., “menu feedback” or “customer loyalty”), while a form maker lets you tweak every detail to fit your needs.

Final Thoughts: Quiz Maker & Form Builder as Brand Growth Drivers

Shake Shack’s story shows that quiz maker and form builder are more than just research tools—they’re catalysts for customer-centric growth. By using a form designer to create engaging forms, a survey maker to segment feedback, and a form creator to streamline workflows, the brand turned customer opinions into tangible results. For other brands, the right tools can do the same: whether you’re a small café testing new pastries or a large retail chain optimizing your service, a quiz maker and form builder help you listen to your customers—and act on what they say.

Regardless of technical skill or budget. Its all-in-one platform combines a powerful form builder, intuitive quiz maker, and flexible form creator—all designed to help brands collect, analyze, and use customer feedback effectively. With SurveyMars, you don’t just create forms or quizzes—you build stronger relationships with your customers, one insight at a time.

Q1: Is it allowed to include payment links, product sales pitches, or requests for financial transactions in SurveyMars surveys?

A: No. SurveyMars’ platform rules prohibit using surveys for commercial transactions (e.g., selling goods, collecting payments) or direct marketing that pressures respondents to purchase. Surveys should focus on data collection (feedback, research, polls)—any survey with sales-related content may be restricted.

Q2: Does SurveyMars limit the number of collaborators I can invite to a survey, and what permission levels are allowed?

A: Free users can invite up to 5 collaborators per survey; paid users have no limit. Permission levels follow platform rules:

"Editor": Can edit the survey design but not delete the survey.

"Viewer": Can only view responses and reports, no editing rights.

"Admin": Full access (edit, delete, manage collaborators) – only the survey owner can assign this role to comply with data privacy rules.

Q3: If I leave a team, can I transfer my survey’s ownership to a teammate, and does this follow SurveyMars rules?

A: Yes, but with rules to protect data. To transfer ownership: 1. The new owner must have an active SurveyMars account. 2. Go to the survey’s "Settings" > "Ownership Transfer," enter the new owner’s email, and submit. 3. The new owner will receive an approval request—once accepted, ownership transfers. Platform rules require the original owner to confirm the transfer (no automatic transfers) to prevent unauthorized data access.

Q4: Does SurveyMars allow collecting personal identifiable information (PII) like emails or phone numbers, and what rules apply?

A: Collecting PII is allowed only if you follow platform and global privacy rules. You must: 1. Add a clear consent checkbox (e.g., "I agree to share my email for survey follow-up") and set it as required. 2. Disclose how the PII will be used in the survey description. 3. Comply with GDPR, CCPA, or local laws (e.g., letting respondents request PII deletion). Surveys collecting PII without consent may be reviewed or restricted.

Q5: Is it allowed to copy questions, templates, or branding from another SurveyMars user’s survey, and what rules apply?

A: No. SurveyMars’ intellectual property rules prohibit copying or reusing another user’s survey content (questions, custom templates, branded elements) without explicit permission. You can only use: 1. Your own original content. 2. SurveyMars’ official templates (marked as "Free to Use"). 3. Content for which you have written permission from the original owner. Violations may result in content removal or account restrictions.