Double Brand Research with Online Exam Tools

These days, relying only on surveys for brand research just isn’t enough. Online exams and professional exam makers turn scattered feedback into precise data, helping brands avoid blind decisions. A midsized American beauty brand used this tool combo to test market fit for its new lipstick line—and got actionable results in just two weeks.​

Assessment Tool: Make Questions More Targeted​

Before, the brand’s feedback was all over the place. But once it switched to a professional assessment tool, things changed. The tool let them craft specific questions: splitting "lipstick texture preference" into 4 options (matte, satin, creamy, glossy) and turning "longevity expectations" into a 15 point scale. This cut irrelevant data by 30%, making every response useful.

Quiz Generator: Boost Answer Accuracy​

To stop casual answers, the brand used a quiz generator in its exam maker. It turned on two key features: random question ordering (so people saw "color preference" options in different orders) and mandatory questions (no skipping key info). With realtime tracking, it got 800+ valid responses in 7 days—twice as fast as old methods.​

Test Creator: Pull Data Together for Insights​

The final step was using a test creator to compile data, and that’s where SurveyMars shined. Its exam maker connects seamlessly with the test creator, automatically generating crossanalysis reports—like how "matte texture + berry shade" was top for 2530 year olds. SurveyMars also let the brand export data to exam software for deeper analysis, cutting manual entry errors. Thanks to SurveyMars, the brand focused its lipstick line on matte options, hitting a 45% preorder rate.

SurveyMars packages the precision of online exams, the ease of exam makers, and the utility of assessment tools/quiz generators—no complex setup needed for prolevel outcomes. With it, you’ll quickly pinpoint needs and build decisions on solid data, keeping your brand on track.