Free Forms, NPS, and Google-Style Surveys with SurveyMars

Introduction

Collecting customer feedback is essential for businesses to improve their products and services. Three common methods for gathering feedback include freeform responses, Net Promoter Score (NPS) surveys, and Google Formsstyle questionnaires. SurveyMars is a powerful yet easytouse survey tool that allows businesses to create and distribute these types of surveys efficiently.

In this guide, we’ll walk you through how to use SurveyMars to:

1. Collect freeform text responses for openended feedback.

2. Measure customer loyalty with NPS surveys.

3. Create structured surveys similar to Google Forms.

Step 1: Setting Up Your SurveyMars Account

Before creating surveys, you’ll need to:

Sign up for a free or paid SurveyMars account.

Choose a template (or start from scratch).

Customize branding (optional) to match your company’s look.

Step 2: Collecting FreeForm Responses

Freeform responses allow customers to provide detailed feedback in their own words. Here’s how to set this up in SurveyMars:

1. Create a new survey and select "Blank Survey".

2. Add an openended question:

Click "+ Add Question" → Choose "Long Answer" or "Short Answer".

Example question: "What do you like most about our product?"

3. Customize settings:

Enable "Required" if you want respondents to answer.

Adjust character limits if needed.

4. Test the survey before sending it out.

Pro Tip: Use freeform questions after multiplechoice questions to gather deeper insights.

Step 3: Measuring NPS (Net Promoter Score)

NPS is a key metric for customer loyalty. SurveyMars makes it easy to calculate NPS with automated scoring.

How to Set Up an NPS Survey:

1. Select the NPS template in SurveyMars.

2. Customize the standard NPS question:

"On a scale of 010, how likely are you to recommend us to a friend?"

3. Add followup questions:

For Detractors (06): "What could we do better?"

For Passives (78): "What would make you more likely to recommend us?"

For Promoters (910): "What do you love most about us?"

4. Enable automatic NPS calculation:

SurveyMars will categorize responses and calculate your score.

Pro Tip: Track NPS over time to measure improvements in customer satisfaction.

Step 4: Creating Google Formslike Surveys

If you’re familiar with Google Forms, SurveyMars offers similar functionality with additional features.

How to Build a Structured Survey:

1. Choose a template (e.g., Customer Feedback, Event Registration).

2. Add different question types:

Multiplechoice

Dropdown menus

Rating scales

Checkboxes

3. Use skip logic to personalize the survey flow based on responses.

4. Customize design (colors, logos, fonts) for brand consistency.

Pro Tip: Use prefilled links to autofill known customer data (e.g., name, email).

Step 5: Distributing Your Survey

Once your survey is ready, share it via:

? Email campaigns

? Website embeds

? Social media links

? QR codes for inperson feedback

SurveyMars also provides realtime analytics, so you can track responses as they come in.

Conclusion

SurveyMars is a versatile tool for collecting freeform feedback, NPS scores, and structured survey responses—all in one place. By following these steps, you can:

Gather qualitative insights from openended questions.

Measure customer loyalty with automated NPS scoring.

Create professional surveys similar to Google Forms.

Ready to get started? Sign up for SurveyMars today and take your customer feedback to the next level!

Final Word: Whether you need quick polls, detailed feedback, or NPS tracking, SurveyMars simplifies the process while offering powerful analytics. Try it now and see the difference!