How a Skincare Brand Chose a Survey Platform

A leading skincare brand was launching an antiaging product line and urgently needed to use online survey to figure out whether consumers cared more about ingredients, price, or packaging. But finding a userfriendly survey planet was a hassle—they tried several platforms and hit snags every time. Finally, they went with SurveyMars, and surprisingly, they collected over 800 valid samples in no time, which clearly defined the product development direction.​

1. Start with Needs: Pick a Practical Survey Tool​

The first tool they used was such a headache. The marketing team spent 3 days just trying to draft the questionnaire, and even adjusting the format took forever. After switching to SurveyMars, they realized how great a survey tool could be: you can add questions with simple draganddrop, throw in multiplechoice or rating questions easily, and even insert product images for respondents to comment only. No need to ask the IT team for help—they finished the questionnaire in 1 hour, way faster than before.​

2. Cost Control: Use Free Survey to Test Feasibility First​

They weren’t sure about the new product survey, so they were worried about wasting money on a largescale launch. Luckily, SurveyMars has a free survey feature, so they tested it on a small scale. The free version even lets you collect responses from unlimited respondents, and the 50 answers they got could be exported to Excel with automatic basic analysis charts. The data showed that consumers cared most about "ingredient safety"—that clarified the direction, so they didn’t have to waste money on unnecessary largescale surveys.​

3. Scale Up: Rely on Powerful Survey Software for Data Quality​

When it was time for the official survey, they upgraded to  SurveyMars’ pro version of survey software—and it was totally worth the money. For example, sensitive questions about budget were only sent to people with relevant spending experience; it also blocked 23 duplicate submissions to keep data reliable. They could see sample distribution in real time and focus on filling gaps where data was lacking. In the end, invalid samples were only 4.2%, much more reliable than the platforms they used before.​

Whether you need to create survey quickly or collect large amounts of data,  SurveyMars as a survey platform really keeps up with the pace. When businesses do online survey, they can totally follow this approach—finding the right tool saves a lot of trouble.