How Beauty Brands Launch Products with Forms

For beauty brands, launching a new product requires developing a precise strategy based on user insights. When a brand expanded its product line from cleansing oils to cleansing balms, online form creator became the core of its marketing efforts. These tools not only accurately captured consumer preferences but also transformed data into a complete set of actions—from research to conversion—helping the new cleansing balm achieve a 30% repurchase rate within its first month on the market

Use a Free Form Builder for Preliminary Research: Lock in the Direction​

Before starting R&D, the brand first conducted a user demand survey using a free form builder to avoid wasting resources. The form was embedded in Instagram direct messages, member emails, and Facebook communities—ensuring it reached a targeted audience. The survey focused on three key questions: "Would you try the new cleansing balm?" "What are your main concerns when purchasing?" and "What content format do you prefer for discovering new products?" In just 3 days, over 2,000 responses were collected. Data showed 82% of users were willing to try the product, 65% listed "gentle and moisturizing" as their top priority, and 70% preferred "influencer reviews + live streams." The brand then centered its communication around "gentle hydration" and partnered with 50 influencers to launch a preview campaign one month in advance.

Leverage an Online Survey Tool for Product Positioning: Refine Details​

After confirming the direction, the brand optimized pricing and packaging through research. For its core audience (25–30 years old), it offered three pricing options: "​20–25,25–30," and "30–35." For users with sensitive skin, it focused on questions about how "fragrancefree" and "dermatologically certified" labels would impact purchase intent. Over 5,000 responses revealed 63% accepted the 25–30 range, and 80% of sensitiveskin users would prioritize certified products. The brand finally priced the cleansing balm at $27, highlighted "fragrancefree + hyaluronic acid" on the packaging, and collaborated with 10 sensitiveskin influencers to release a "7Day Trial Review" series to boost credibility.

Use a Best Form Builder for PreLaunch WarmUp: Build Seed Users​

To build momentum before launch, the brand designed a "Trial Recruitment Form" using a best form builder. It collected information on skin type and cleansing habits, plus an option to ask if users would post experience notes—screening for those willing to share. The campaign used "free trials + repurchase coupons" as incentives, running targeted ads on Facebook and having influencers repost. Eventually, 100 testers were recruited. Data showed 78% cared most about "balanced cleansing power and gentleness," and 55% were willing to create content. The brand provided content templates and filming guidance to testers, resulting in 89 UGC posts with over 200,000 impressions—driving traffic for the official launch.​

From identifying selling points to refining positioning and building prelaunch momentum, the entire process was supported by online form creator—avoiding issues like "blind ad spending" and "misaligned selling points." Surveymars combines convenience and precision: it collects user data quickly and organizes priorities through visualization, ensuring every marketing action is datadriven. Ultimately, it helped the new product achieve over $500,000 in sales in its first month.