Poll & Quiz Generators: Golden Combo for High Engagement

In the field of feedback collection, a "single tool" often fails to meet complex needs. The voting generator excels at "quickly getting the pulse," while the quiz generator is good at "in-depth exploration." The combination of the two can achieve a "1+1＞2" effect. At SurveyMars, we help enterprises achieve "80% increase in feedback participation rate" and "60% increase in decision accuracy" through this "golden combination."

Combination Logic: Progression from "Surface Opinions" to "Core Needs"

Step 1: Use voting to "quickly lock in directions"

When faced with "multiple options that need to be screened," first use voting to collect high-frequency opinions and eliminate obviously unpopular directions:

An e-commerce brand planned to launch "holiday gift boxes" and initially formulated 4 directions: "beauty gift boxes," "snack gift boxes," "home gift boxes," and "mixed gift boxes." More than 2,000 feedbacks were collected within 24 hours after the voting was launched. The "mixed gift boxes" won with a 55% support rate, while the "home gift boxes" had a support rate of only 10% and were directly eliminated.

An enterprise wanted to optimize "employee benefits" and listed 4 options: "flexible work," "additional annual leave," "childcare subsidies," and "fitness subsidies." After voting, "flexible work" and "childcare subsidies" had the highest support rates and were identified as the core optimization directions.

Step 2: Use quizzes to "dig deep into details and reasons"

For the directions determined by voting, use quizzes to explore "why they are popular" and "what potential needs exist":

For the "mixed gift boxes," a quiz was designed: "Which categories do you hope the mixed gift boxes contain? (Multiple choices allowed) A. Beauty samples B. Imported snacks C. Home accessories D. Custom peripherals," and at the same time, the question "What price range can you accept for the gift box?" was asked. It was found that "60% of customers hope to include beauty samples + imported snacks, and the acceptable price is 200-300 yuan." Later, the gift boxes were designed according to this, and they sold out within 3 days of launch.

For "flexible work," a quiz was designed: "What form of flexible work do you hope for? A. 1 hour of flexibility every day B. 1 day of remote work per week C. Choose working hours independently," and the test "Do you understand the attendance rules for flexible work?" was conducted. It was found that "70% of employees hope for '1 day of remote work per week,' but 50% do not understand the attendance rules." Later, the rules were clarified and implemented, and employee satisfaction increased by 35%.

Practical Case: Full-Process Implementation of Combined Application

Case: Curriculum Optimization of an Educational Institution

1. Background: The institution wanted to update its "children's English courses" but was unsure about the "curriculum form" and "content focus."

2. Voting to get the pulse: A vote on "preferred curriculum form" was launched, with options including "offline small classes," "online live broadcast," and "recorded broadcast + tutoring." More than 500 parents voted within 3 days, and the combination of "online live broadcast + offline tutoring" won with a 65% support rate.

3. In-depth exploration through quizzes: For "online live broadcast + offline tutoring," quizzes were designed:

Content focus: "Which aspects do you hope the course will focus on? A. Oral expression B. Grammar knowledge C. Reading and writing D. Exam skills";

Detailed needs: "How long do you hope the live broadcast course will be? A. 30 minutes B. 45 minutes C. 60 minutes" and "What frequency do you hope for offline tutoring? A. Once a week B. Once every two weeks";

4. Implementation and optimization: Based on the quiz results, "45-minute live broadcast courses + offline tutoring once a week" were launched, focusing on "oral expression + reading and writing." The course registration rate increased by 50%, and the parent praise rate reached 90%.