Quiz Generator: Turn Data Collection into a Fun Game

The quiz maker can transform tedious surveys into "interactive games". Through interesting questions, instant feedback, and personalized results, it attracts users to participate actively, especially suitable for scenarios such as knowledge popularization, user education, and demand mining:

Case of skin care brand user education and demand: A skin care brand found that many customers had poor product usage effects due to "lack of sun protection knowledge". Using SurveyMars' quiz maker, it launched the "Sun Cream Knowledge Quiz":

1. Designed 5 multiplechoice questions, such as "How long is the protection duration of sunscreen with SPF30+PA+++? A. 2 hours B. 4 hours C. 6 hours D. 8 hours" and "In which of the following scenarios is it not necessary to reapply sunscreen? A. Indoors near a window B. Outdoor sports C. Cloudy days D. After swimming";

2. Added visual elements, with 1 sun protection scene picture for each question, and options marked in different colors to enhance visual appeal;

3. Set up "instant scoring". After completion, it shows "Your sun protection knowledge score: XX points, level: Sun protection novice/ expert/ master" and pushes personalized suggestions based on the score (e.g., "If the score is below 60 points, it is recommended to check the 'Sun Protection Beginner's Guide'");

4. Encouraged sharing, with the setting "Share the quiz results to Moments to receive a sun protection sample".

After the quiz was launched, the number of participants reached over 5,000 within 3 days. It was found that 68% of users scored below 60 points, and the core pain points were "unclear reapplication time" and "misunderstanding that sun protection is not needed on cloudy days". The brand then sent targeted popular science emails, launched the "sun protection reapplication reminder" service, and the sales of sunscreen increased by 22%, with the customer repurchase rate increasing by 30%.

Case of student level testing in educational institutions: An English training institution wanted to "accurately place new students into classes". In the past, through "paper exams", students had strong resistance and the completion rate was low. After using SurveyMars' , the process was optimized as follows:

1. Designed the "English Level Quiz", including 3 modules: "Vocabulary", "Grammar", and "Reading", with a total of 10 questions, and the difficulty was progressive;

2. Added a "timer" (1 minute per question) to increase a sense of urgency; set up a "skip function" so that students could skip questions they couldn't answer first, avoiding them giving up the entire quiz because of one question;

3. Automatically generated a "level report" after completion, such as "Your vocabulary level: B1, grammar level: A2, recommended class:初级班 (focus on grammar supplementation)";

4. The report could be directly shared with course consultants without manual submission, and consultants recommended classes based on the report.

After implementation, the completion rate of student quizzes increased from 40% to 90%, the accuracy of class placement increased by 60%, and student satisfaction reached 85%. They feedback that "it is more interesting than paper exams, and you can quickly know your own level".

Case of enterprise training effect inspection: An enterprise carried out "cybersecurity training" for employees and wanted to check the training effect. It used SurveyMars' quiz generator to design the "cybersecurity knowledge quiz":

1. The questions were combined with actual work scenarios, such as "When receiving an email saying 'the leader requests a transfer', what is the correct approach? A. Transfer immediately B. Call to confirm the leader's identity C. Reply to the email to inquire D. Ignore the email" and "If a 'virus warning' popup suddenly appears on the computer, what should you do? A. Click 'Clean immediately' B. Close the popup and scan with enterprise antivirus software C. Restart the computer D. Inform the IT department";

2. Set up "wrong answer analysis". After completion, the correct answer and analysis of each question were displayed (e.g., "Analysis: When receiving a transfer request, you must confirm through phone/ enterprise IM to avoid encountering phishing emails");

3. Generated a "team score ranking list". Department managers could check the average score of their department and identify "employees who need secondary training".

The participation rate of the quiz reached 95%. After the training, employees' cybersecurity awareness increased by 70%, and the click rate of phishing emails in the enterprise dropped from 15% to 3%.

Professional skills: 3 keys to improve participation

Question design should be "lightweight" and "interesting":

Avoid complex questions. A voting question should focus on 1 core point, such as "Which activity do you most want to participate in?" instead of "What are your preferences for the theme, time, and location of the activity?";

Use "scenariobased" and "emotional" questions instead of "abstract evaluations". For example, at the beginning of the questionnaire, use "Which emoji can summarize your work status this week? " instead of "What is your working years?"; use the quiz question "When shopping online, will you spend an extra 10 yuan because of 'goodlooking packaging'? A. Definitely B. Probably C. No D. It depends" instead of "How much do you value product packaging? 15 points";

Control the length. Voting only needs 12 steps to complete, and the number of questionnaire/ quiz questions should not exceed 10 to avoid user fatigue.

Make good use of AI and datadriven optimization:

Use SurveyMars'  to predict the "user abandonment node". For example, if it is found that most users give up after the 5th question, the 5th question can be changed to a "simple question that is easy to score" or the quiz can be split into "2 short quizzes";

Analyze voting/ quiz data to find the rules of "high participation", such as "the participation rate of votes initiated on weekends is 30% higher than that on weekdays" and "the completion rate of quizzes with pictures is 45% higher than that of pure text". Then optimize the release time and form according to the rules;

For "lowparticipation groups" (e.g., the voting participation rate of employees in a certain department is less than 50%), analyze the reasons (e.g., "not notified" or "feel it has nothing to do with themselves"), and adjust the distribution method (e.g., separately @ members of the department) or question design (add options related to the department).

Result reuse and interaction extension:

Transform voting results into "visual content", such as making a "employee lunch preference report" with a pie chart and displaying a "customer new product voting ranking list" with a bar chart, and share them to team groups and customer groups, so that participants can see that "their opinions are valued";

Transform quiz results into "personalized suggestions", such as pushing corresponding popular science content according to the "sun protection knowledge score" and recommending learning plans according to "English level", making users feel that "the quiz is valuable, not just a formality";

Initiate "result discussions", such as asking in the group after voting "What suggestions do you have for the victory of the 'online competition'?" and asking after the quiz "Which question do you think is the most difficult? Why?", to extend interaction and improve user stickiness.

SurveyMars tool advantages: fullprocess support from creation to dissemination

No code required, easy to get started for zerobased users: It supports draganddrop operations and has builtin 100+ templates (covering scenarios such as "activity voting", "product quiz", and "training test"). You only need to fill in the content and select the style to generate professional votes/ quizzes. No IT support is needed, and creation can be completed within 10 minutes.

Multiplatform adaptation and distribution: The generated votes/ quizzes support 3 distribution methods: "link", "QR code", and "embedded code", which can be shared to WeChat, Discord, Slack, inapp, official website and other channels; they are adapted to mobile phones, PCs, and tablets to ensure that users can participate conveniently on any device without giving up due to format issues.

Realtime data and indepth analysis: It provides a realtime dashboard to view "number of participants", "completion rate", "option distribution", and "score distribution"; it supports data segmentation by "region", "device", and "time period", such as "the completion rate of mobile users' quizzes is 20% higher than that of PC users" and "the voting participation rate in Beijing is the highest"; it generates a "data insight report" that automatically summarizes "core findings", "user pain points", and "improvement suggestions" to help you quickly extract actionable conclusions.

Brand customization and privacy protection: It supports adding brand logos, customizing colors, and setting background images to make votes/ quizzes consistent with the brand tone; it provides a "private deployment" option, with data stored on the enterprise's own server to ensure data security; it supports anonymous participation to protect user privacy and improve participation willingness.