Solve Decisions: "Speed + Depth" with Polls & Surveys

Although using voting or questionnaires alone is effective, combining the two can form a closed loop of "quickly lock directions → deeply explore details → verify results after implementation", making decisions more accurate and executable:

Case 1: Menu Update of a Chain Catering Brand

1. Voting for Quick Assessment: The brand planned to update its summer menu and initially selected 5 candidate products: "Sichuan Pepper Chicken Burger", "Cheese Fries", "Mango Smoothie", and "Hot and Sour Noodles". A "new product tasting vote" was launched in stores via SurveyMars, where customers could scan a code to vote. Over 1,200 votes were collected within 2 days, with "Sichuan Pepper Chicken Burger", "Mango Smoothie", and "Cheese Fries" ranking top three in support rate.

2. Questionnaire for Indepth Details: For these 3 products, a customer questionnaire was conducted, with questions including "What price range can you accept? (e.g., for burgers: A. 1520 yuan, B. 2025 yuan, C. 2530 yuan)", "What improvements do you hope for the product? (e.g., for burgers: A. Add more lettuce, B. Reduce spiciness, C. Increase patty size)", and "Would you visit the store specifically for this product?".

3. Implementation and Verification: Based on the questionnaire results, the prices were set as "Sichuan Pepper Chicken Burger at 22 yuan", "Mango Smoothie at 18 yuan", and "Cheese Fries at 15 yuan". The spiciness of the burger was adjusted to "mild". After launch, these 3 products accounted for 35% of monthly sales, and store foot traffic increased by 20%.

Case 2: Selection of a Remote Team Collaboration Tool

1. Voting to Lock Tool Type: The team needed to replace its collaboration tool and initially drew up 3 options: "Feishu", "DingTalk", and "Slack". A vote was held, and "Feishu" won with a 58% support rate.

2. Questionnaire to Refine Needs: Through the questionnaire, information was collected on "What functions do you need most? (A. Document collaboration, B. Video conferencing, C. Task management, D. Attendance checkin)", "What permissions do you hope the administrator will open? (e.g., file editing permission, member management permission)", and "How long of training do you need to master it?".

3. Implementation and Training: Based on the questionnaire results, the administrator opened "document collaboration" and "task management" permissions in advance, disabled the unnecessary "attendance checkin" function, and organized a 1hour "Feishu Quick Start" training. The team's adaptation time was shortened from 1 week to 2 days, and collaboration efficiency increased by 40%.

SurveyMars Tool Support: FullProcess Assistance from Creation to Implementation

To better enable voting and questionnaires to serve decisionmaking, SurveyMars provides comprehensive support from tools to strategies, lowering the threshold for use and improving decisionmaking efficiency:

Template Library and Customization Functions: Builtin with over 100 industry templates (covering HR, education, retail, technology, etc.), such as "Employee Engagement Questionnaire", "Customer Satisfaction Survey", and "Activity Voting". Users can directly use or modify them; full customization is supported, allowing the addition of brand logos, color adjustment, and setting of jump logic (e.g., jumping to "reasons for dissatisfaction" if the answer is "dissatisfied"), making votes/questionnaires more in line with brand tone and actual needs.

RealTime Data and Trend Analysis: Voting/questionnaire results are updated in realtime, supporting the viewing of "participation rate", "option distribution", and "keyword cloud" (for openended questions); it provides trend analysis functions, such as "changes in employee voting participation rate in the past 3 months" and "distribution of customer questionnaire pain points in different quarters", helping to discover longterm patterns and avoid misleading by shortterm data.

MultiChannel Distribution and Reminders: Generated links can be distributed through WeChat, SMS, email, inapp popups, etc.; it supports setting "participation reminders", such as "24 hours left until the end of voting, employees who haven't participated please vote as soon as possible" to improve participation rate; for users who haven't completed the questionnaire, a "questionnaire progress saving" link can be sent to avoid duplicate filling.

Team Collaboration and Permission Management: Supports multiperson collaborative editing of votes/questionnaires, with permissions such as "creator", "editor", and "viewer" set, suitable for team coplanning; results can be shared according to permissions, such as "department managers only view data of their own departments" and "CEO views companywide data", ensuring data security and privacy.