Using SurveyMars & Google Forms for Polls and Journey Maps

Surveys and customer feedback are essential tools for understanding your audience, improving products, and optimizing the customer experience. SurveyMars is a powerful platform that helps businesses create, distribute, and analyze surveys efficiently. In this guide, we’ll explore how to use SurveyMars alongside Google Forms to design polls and customer journey maps for better decisionmaking.

1. Why Use SurveyMars for Polls and Customer Journey Mapping?

Before diving into the steps, let’s understand why SurveyMars is a great choice:

Userfriendly interface: Easy draganddrop survey creation.

Integration with Google Forms: Export or import questions seamlessly.

Advanced analytics: Get insights from poll responses and customer journey data.

Customization: Tailor surveys to match your brand.

Combining poll maker tools and customer journey mapping helps businesses identify pain points and opportunities in the user experience.

2. Creating a Poll with SurveyMars

Polls are quick surveys that gather instant feedback. Here’s how to create one:

Step 1: Sign Up and Choose a Template

Log in to SurveyMars

Select the “Quick Poll” template or start from scratch.

Step 2: Design Your Poll Questions

Use simple, multiplechoice, or ratingscale questions.

Example:

“How satisfied are you with our service? (15 scale)”

“Which feature do you use the most?”

Step 3: Customize the Look & Feel

Add your company logo and brand colors.

Ensure mobile responsiveness.

Step 4: Distribute Your Poll

Share via email, social media, or embed it on your website.

Use SurveyMars’s builtin analytics to track responses.

3. Building a Customer Journey Map with SurveyMars & Google Forms

A customer journey map visualizes the steps a customer takes when interacting with your business. Surveys help gather data at each touchpoint.

Step 1: Identify Key Touchpoints

List all stages of the customer journey:

Awareness (Ads, Social Media)

Consideration (Website, Reviews)

Purchase (Checkout Process)

PostPurchase (Support, Feedback)

Step 2: Create a Survey in SurveyMars

Use a longform survey instead of a quick poll.

Ask questions like:

“How did you first hear about us?” (Awareness)

“Was our checkout process smooth?” (Purchase)

“How likely are you to recommend us?” (PostPurchase)

Step 3: Export to Google Forms for Wider Distribution

SurveyMars allows exporting surveys to Google Forms for easier sharing.

Go to Export > Google Forms and follow the integration steps.

Distribute via email or embed the form on your site.

Step 4: Analyze Responses & Map the Journey

Use SurveyMars’s analytics dashboard to identify trends.

Plot responses on a customer journey map (using tools like Lucidchart or Miro).

Highlight pain points (e.g., high dropoff at checkout).

4. Best Practices for Effective Surveys

To maximize response rates and data quality:

✔ Keep polls short (under 5 questions).

✔ Use clear, unbiased language.

✔ Offer incentives (discounts, freebies) for completing surveys.

✔ Test your survey before sending it widely.

5. Conclusion

By combining SurveyMars and Google Forms, businesses can efficiently create polls for quick feedback and customer journey maps for deeper insights. Follow these steps to gather actionable data and enhance the customer experience.

Ready to get started? Sign up for today and take your surveys to the next level!