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Consumer Survey on Sugar-Free Beverages

Thank you for taking part in this survey. We would like to understand your purchasing behavior, preferences, and attitudes toward sugar-free beverages. Please answer based on your actual experience. There are no right or wrong answers, and your responses will be used for research purposes only.
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1. What is your gender?
Male
Female
Prefer not to say
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2. What is your age group?
Under 18
18-25
26-30
31-40
41-50
51-60
61 and above
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3. What is your monthly personal income level?
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4. What is your highest level of education completed?
Middle school or below
High school / vocational school
Associate degree
Bachelor's degree
Postgraduate degree or above
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5. What is your current occupation?
Market/Sales/Business
Purchasing
Administration
Human Resources
Product/Operations
Self-employed
Finance/Accounting/Auditing
Business Management
Lawyer/Legal
Design
Service industry
Technical development/Engineer
Agriculture/Forestry/Fishery
Skilled labor
Homemaker
Freelancer
Retired
Student
Teacher
Medical staff
Research staff
Government/Party staff
Other
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6. How often do you purchase sugar-free beverages?
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7. What are the main reasons you choose to buy sugar-free beverages?[Choose at most 5 items]
Reduce sugar intake
Manage weight
Support a healthier lifestyle
Diabetes or blood sugar control
Prefer the taste
Follow a doctor or dietitian's advice
Concern about calories
Influenced by friends or family
Attractive packaging or brand image
Often available in stores or online
Other
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8. Where do you usually buy sugar-free beverages?[Choose at most 3 items]
Convenience stores
Supermarkets
Online shopping platforms
Vending machines
Coffee shops or tea stores
Gyms or sports venues
Restaurants or fast-food outlets
Other
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9. Overall, how satisfied are you with the sugar-free beverage options currently available in the market?
Very dissatisfied
Very satisfied
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10. Please rate your satisfaction with the following aspects of sugar-free beverages currently available in the market.
Very dissatisfiedDissatisfiedNeutralSatisfiedVery satisfied
Taste
Sweetness balance
Aftertaste
Flavor variety
Price
Packaging design
Brand choice
Availability
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11. Please rank the following factors by importance when choosing a sugar-free beverage.[Choose all itemsand sort them]
  • Taste
  • Brand
  • Price
  • Sugar content
  • Flavor variety
  • Packaging design
  • Calories
  • Availability
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12. Which sugar-free beverage brand do you buy most often?
Please enter one brand name.
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13. Which sugar-free beverage brands have you purchased in the past 3 months?[Choose at most 5 items]
Coke Zero
Pepsi Zero Sugar
Sprite Zero
Fanta Zero
A&W Zero Sugar
Sprite Zero Sugar
Diet Coke
Other
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14. What flavors of sugar-free beverages do you prefer?[Choose at most 4 items]
Cola
Lemon-lime
Orange
Grape
Peach
Green tea
Herbal tea
Coffee
Mixed fruit
Original / unflavored
Other
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15. How likely are you to buy the following new sugar-free beverage concepts?
Very unlikelyUnlikelyNeutralLikelyVery likely
New fruit flavor
New tea flavor
High-caffeine sugar-free energy drink
Vitamin-added sugar-free drink
Plant-based sugar-free drink
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16. How willing are you to try a new sugar-free beverage brand you have not purchased before?
Very unwilling
Very willing
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17. How likely are you to recommend sugar-free beverages to friends or family?
0
10
18. What additional factors influence your decision to buy sugar-free beverages? Please list up to three factors: , , and .*
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19. What improvements would make you more willing to buy sugar-free beverages in the future?
Please answer in a short sentence or phrase.
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